2021 was a record year for crypto venture capital funding.
Propelled by loose monetary policy and the aftermath of pandemic lockdowns, investors' increased risk appetites meant that more money than ever before flowed into crypto.
2022 is shaping up to be a more challenging year for crypto venture capital firms. But risk-aversion capital will continue to flow to the growing crypto industry in the coming years. As a retail investor, knowing the main players in the crypto VC market can make the difference between a profitable and unprofitable investment.
How Crypto VC Funding Works
Crypto VC funding has a few commonalities, but also differences, with general VC funding.
Standard venture capital funding happens in five stages:
- Pre-seed: the project is at a very early stage (often no more than an idea) and investments come from family and friends.
- Seed round: the product is testing its viability, which includes market potential analysis, competitor analysis and developing a minimum viable product. At this stage, pitch decks, cash flow, roadmaps and other materials are used to seek out investors actively.
- Series A: the product is validated, growing and backed by a strong community. Investments at this stage are less risky for investors, but more expensive and focus on marketing and advertising.
- Series B: the product has a massive user base and is expanding, investment focus is on marketing, sales, human resources, business development and customer service.
- Series C: focus lies on diversifying product lines and access to international markets; the product is commercially viable.
However, a few other factors make crypto VC funding different so that even big companies with massive market capitalizations do not necessarily open additional funding rounds.
Furthermore, crypto projects require a different type of marketing, as platforms like Google and Facebook restrict the extent of "traditional" digital marketing for cryptocurrencies. This has led to cryptocurrencies heavily relying on influencer marketing and guerilla marketing methods, limiting the extent to which a product's viability can be tested before launch.
In conclusion, crypto VC funding is quicker but more trial-and-error based and involves much less regulation. VC funds can and often do support projects with influencer marketing, utilizing their relationships in the industry. This can raise a project's legitimacy (if established VCs back it). However, it can also backfire, as crypto VC funds face headwinds for introducing tools from traditional finance, which goes against the decentralized ethos of the crypto industry.
The Biggest Crypto VC firms
Several investment funds have emerged as the top crypto VC funds over the last few years.
3AC - Three Arrows Capital
a16z - Andreessen Horowitz
Alameda Research
Jump Crypto
Digital Currency Group
Digital Currency Group calls itself the "epicenter of the bitcoin and blockchain industry." Its mission is to build and support bitcoin and blockchain companies by leveraging its insights and capital. Digital Currency Group has investments in Coinbase, Coindesk, Kraken and countless other blockchain protocols in its portfolio.
Coinbase Ventures
Binance Labs
The Top Crypto VC Funds
Crypto VC firms and crypto VC funds are essentially identical, although funds in this category are often owned by the venture capitalists and hedge funds mentioned above.
Paradigm
Paradigm is a crypto VC fund backing crypto companies with stakes between $1 million and $100 million. It follows a "flexible, long-term, multi-stage, and global" approach to crypto investing, helping teams with technical and operational questions. Examples of Paradigm's portfolio include Argent, Optimism and Opensea.
Multicoin
Pantera
Pantera pitches itself as the "first U.S. institutional asset manager focused exclusively on blockchain." Since 2013, Pantera has been investing in essential blockchain infrastructures like exchanges, custodians, institutional trading tools, decentralized finance and more. Its portfolio features stakes in Coinbase, FTX, Polkadot and others.
Draper VC
Polychain
Framework Ventures
3 Big DeFi VC funds
Besides crypto VC funds that are focused on investments in blockchain technology and crypto companies in general, there are also specialized DeFi VC funds. These often take smaller positions and are comparable to boutique venture capitalists in tech.
PetRock Capital
TRGC
TRGC is a DeFi fund based in Amsterdam and New York, focusing on DeFi applications. Its portfolio consists of investments in Polkadot, Reef, KAVA and other DeFi-focused startups.
Fabric Ventures
Fabric Ventures is a DeFi VC based in London. It backs investments in the "open economy," with a focus on decentralized finance. Among its 20+ investments are stakes in Angle, Liquid and Hashflow.
3 Big Metaverse VC funds
Animoca Brands
Genblock Capital
Genblock Capital has been involved in the blockchain space since early 2017 and is a VC fund with a focus on decentralized finance and the metaverse. Some of its main gaming-oriented investments include Aurory, Efinity and Bloktopia.
Metapurse
Metapurse is an NFT investment fund and production studio that specializes in identifying early-stage projects across blockchain infrastructure, finance, art, unique collectibles, and virtual estate. It has investments in Decentraland and Nifty Gateway.
This article does not contain investment advice or recommendations. Every investment and trading move involves risk, and readers should conduct their own research when making a decision.